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2007 - The Camaro will be There!
Work on a new 5th generation Camaro, though GM will tell you
different, began about two years ago in almost a skunkworks fashion. It was a
difficult task for GM to perform in secret especially during the acrimonious
final year of the fourth generation Camaro. GM constantly referring to the
Camaro being on “Hiatus” is a sure sign that they were not fully giving up on
the Camaro. Initial work was largely marketing studies, seeing what potential
Camaro buyer must have, would like to have, and defiantly don’t want. This kind
of research is done before engineering and design on a new car program. Camaro
is the 3rd most recognized name in GM’s portfolio, and it has understandably
become notion at GM that it had to come back. The current team working on the
new Camaro is pushing to build a car that will be appealing not only when it’s
released, but 5-7 years later (as far out as 2015!). That means for the most
part that retro is out, which is good for Bob Lutz, who dislikes such design to
begin with. GM does not want another T-bird or new Beetle, as their sales do not
hold up well over time. Initially in the development process, Cadillac’s Sigma
platform was considered the leading architecture for which to base the new
Camaro. Several issues however came up with this choice, the first one of which
being the cost of the Cadillac platform which was not designed with Chevrolet
prices in mind. Secondly, the Sigma platform has a very high cowl (commonly
called firewall) height that was made as a concession for the Cadillac SRX
Crossover. This however is not ideal for a low slung sports coupe and would be
very expensive to impossible to correct. This realization occurred at about the
same point GM discovered Holden. In importing the GTO, GM realized that Holden
had expertise and efficiency in designing affordable rear wheel drive cars that
they could only wish to have. When they signed a 3-year agreement with Holden to
build the GTO, they also had an eye on the future, and an American made GTO. It
seems Holden was already developing a successor to the V-chassis that the
Monaro, GTO, and Commodore are all built on dubbed VE. The VE chassis (as Holden
calls it) is sort of a hybrid Sigma/V-car design with most of the Sigma’s
structure mated to V-Car suspension elements. This new design is being
engineered to be fully compliant with US laws and will be built in one or two US
factories beginning 2005-2006. It is Holden’s manufacturing system which allows
for several cars to be built in one factory that is the cornerstone to GM’s
plans. Currently they build 20 variants of the V-car in one factory down under.
This setup GM hopes in the US will allow for a Buick to build say a $45,000
Lexus fighting sedan on the same line a $20,000 V6 Chevy Camaro. The US version
of the VE chassis is currently being called Sigma-Lite or Sigma-Mass among those
in the know, however GM has yet to give it an official name. The chassis debuted
just this week as the Opel Insignia concept, proving how far it is along in
development. The VE will also underpin the next GTO which will be made in the US
in 2007. This new VE-based GTO is said to be lower, wider, and more aggressive
than the current V-car based version according to those who have seen it. Expect
the new GTO to be more identifiable as a GTO, while being a fully modern
(non-retro) design. I believe the Insignia concept shows the low slung rounded
look that will be the signature of this platform.
Now what does all this
mean for the Camaro? Well since it was decided that the GTO would be redesigned
and built stateside, Chevy has been in the game developing a coupe for
themselves as a counterpart. Common notion was that this car would be a
Chevelle, since it has historically been the GTO’s platform sibling. This
speculation was recently fired by the fact that Chevy recently trademarked the
Chevelle name again. In fact, for a few months there were questions in GM
concerning what the new Chevy coupe would be called as some wanted it to be a
Monte Carlo, some a Chevelle, and the majority wanted a Camaro. GMI has learned
that the Chevelle rumors really never had any muscle behind them, especially
after GM was roasted alive by GTO enthusiasts over the 2004 car, Chevrolet has
become worried about getting the same reception over a reborn Chevelle.
Cementing the name of the new Chevrolet coupe was ironically the Mustang concept
at the 2004 NAIAS. Upon first site it gave Bob Lutz a case of the “I wants”, and
pretty much cemented that any coupe that comes from Chevrolet will be have to
first be a Camaro.
Its also noteworthy that we’ve learned that the new
Camaro will not be the same size as the GTO, as the highly flexible chassis
allows for different proportions among car models. Think of it as a GTO on a
diet with some dimensional excesses removed. Our sources assure us that no one
will mistake a Camaro for a GTO both in size or appearance. This new 5th Gen
Camaro is currently on a timeline for a 2007 model year introduction, provided
that no unexpected obstacles fall in it’s path. GM’s maze of new model concept
approvals is staggering, and the new car does not have the final stamp quite
yet. However it should be noted that at this point neither does the 2007 GTO,
and that this is normal in the approval process for vehicles this far out. This
final approval by GM’s Product Planning Board does not occur until the car is
within about two years of going into production. In short, if the 2007 GTO
becomes reality (which we all know will happen), then a 2007 Camaro almost
certainly will to.
GM was quite proud of the fact that the Camaro was the
fastest pony car during it’s final years and is willing to grow to great lengths
to ensure it picks up where it left off. GM can match the Ford Mustang step for
step horsepower wise with it’s superior powertrain unit. GM’s engines are
cheaper and make more HP/Dollar than their respective Ford units despite the
false generally held notion they are low tech. Power will likely come in three
flavors, base V6, medium V8, and high end V8. The base V6 will likely be a
high-value 3.5L (200HP) or 3.9L (230HP) engine. Expect GM to match the Mustang
in V6 performance, but not exceed it. It is important that GM save costs on the
V6 Camaro as it will likely be among the cheapest cars built on the whole
Sigma-Lite platform. Though V6 buyers care about performance, cost and value
seem to take more precedence in this segment. As much as people would like a
3.6L 255 HP high feature V6, it’s not likely due to its much increased cost.
They do however, plan to offer a bolt on version of the supercharger used on the
285HP 3.5L that will show up in the 2005 Pontiac G6 to the general public
through dealers. Contrary to some rumors, a 4-cylnder is not in the plans as it
does not fit the image Chevrolet wants for the new Camaro. For a mid-level V8
expect either a 320 HP 5.3L or a 340HP detuned version of the Corvette’s 6.0L
LS2 base engine.The 5.3L is the less likely of the above mentioned engines to
get the nod because we are unaware of any plans to certify it for car use, a
road the 6.0L is well down. For all intents the 5.7L is dead as the new Corvette
will use a 6.0L engine in it’s place. This mid-model is likely to car the Z28
designation which will upset some Z28 enthusiasts, but follows the line with the
Camaro’s recent history The top level V8 likely to again be called SS will also
most likely be the 6.0L LS2 directly from the base Corvette. This engine making
probably 10-20 HP less than in Corvette trim will make in the area of 390HP. The
decision to use the SS designation follows GM recent trend of using the
designation of the top performing car for each model. The car will also probably
have some kind of affiliation with GM Performance Division. It is well known
that Holden is designing it’s new VE cars to use 6 speed automatic
transmissions, making them an obvious choice for the SS 5th Gen Camaro. The
6-speed automatic is actually simpler and cheaper to manufacture than a 5 speed
design. There are rumors that team Corvette badly wants a paddle-shift setup to
come from this design, but is exploring all options. This new transmission will
be made at GM’s Willow Run plant that currently makes the 4L80-E and 4T80E
transmissions. Four or Five Speed Autos will be used in lesser models. There
will also be a 6-speed manual offered for those who wish to shift on their
own.
On the outside the new Camaro will be lower and more seductive than the
current GTO. It will also feature styling elements from the SS Concept of this
year. People familiar with the new car claim it has a chrome bar concurrent of
newer Chevrolets, however that element is very much in limbo. Naturally, the
interior will be fully modern keeping in line with the GM’s recent achievements.
Interiors have been a hot topic on the auto scene the last few years, and GM
understands that the Camaro needs to hit a homerun to succeed. Ergonomics will
be inherently better that the 4th Gen cars simply due to the better design of
the new chassis. Basic features debuting on cars such as the 2004 Malibu are
sure to be considered for the new car, such as remote start, Displacement on
Demand, and XM and MP3 Capable radios. It is actually cost effective for GM to
include such features in the new car because they were already included in the
overall architecture design which will be the structure for more expensive cars.
The new car will also include ABS and a revised traction control system that
will make the Camaro an all weather car. In reality anything is possible,
because Sigma –Lite will be so widely used, pretty much all of GM’s parts bin of
options will be engineered to work with it, making the cost to include them in a
Camaro negligible, What all of this means is that the Camaro will receive levels
of options and refinements that was never imaginable, because it rides on a
platform designed to for cars that cost much more. Things such as roll up
windows and manual locks will not even be considered because it is cheaper to
just include the power options than do the engineering to include manual
options. Higher end versions may include features such as On-Star that are
highly profitable and compact enough to not hurt performance. If GM thinks that
people will pay for it, GM will likely include it. This is great for buyers of
the top level Camaro will get much more for their money than they did with the
4th Generation. Speaking of price, expect GM to price the Camaro similar to the
4th Generation Camaro, slightly more than a Mustang of comparable
price.
If Ford decided to chase the Corvette with a 500HP Cobra,
don’t expect a Camaro to chase it. GM feels that the Corvette will do a good
enough job of disposing with the challenge. The price spread could likely run
from about $20,000 to $37,000+ (In 2007 dollars) for a 400 HP fully-loaded
Camaro. Considering in 2002 a base V6 Camaro started at $19,000, this is not
much of a price increase. GM thinks it can sell a 110,000 units a year at this
pricing through tapping such markets as past buyers, well off twenty and thirty
something males, buyers put off by the retro Mustang, and in general anyone
looking for amazing performance at a Chevrolet price. GM has committed itself to
making the Camaro not only faster and better than the Mustang, but quite
possibly on of the best performers in it’s price range.
Though this
article is a representation of the current state of the new Camaro to the best
of our knowledge, please remember the car is three years from hitting showrroms
and some details may change. When the wraps come off the 2007 Camaro it will
bring an end to what has been a classic struggle within GM to keep one of it’s
classic nameplates viable in an ever changing market. Though there have been
many people pushing for this new car within GM at various levels for the last 7
years, few on the outside will ever understand the hard work and struggle that
went into bringing a new car to light. However, Rest assured however, the new
car is one that will be worthy of the Camaro name, and more importantly, one
that people will buy!
By: Branden Farthing / GM Inside News Compiled
with the Help of: Zane Merva Editor-GM-Trucks.com
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